The Brief
25 Seven Campers is a Worcestershire based VW campervan dealership, specialising in buying and selling quality used campervans. They needed a website that could handle two distinct customer journeys – buyers browsing stock and sellers looking to get a valuation, along with providing a source of useful information.
What We Did
We built a WooCommerce site with two clear user journeys from the homepage. Buyers can browse current stock with rich, detailed listings, whilst sellers can enter their registration number through a custom-built valuation tool that qualifies the vehicle and routes them to the right enquiry path. Every vehicle listing is powered by custom fields so the client can add new stock easily. We also created a wealth of useful content, including buyers guides, a finance section, and a campervan conversions directory.
The Result
A website that looks great on all devices, qualifies leads, showcases stock professionally and produces a stream of enquiries. On the buying side, the client has been able to attract newer and better vehicles since the site has launched. At the same time sales enquiries have increased, providing real growth for the business.
