The Brief
Arley Estate is a heritage venue and visitor attraction in Upper Arley, Worcestershire, managed by the Roger & Douglas Turner Charitable Trust. They chose Arden Studio to consolidate three existing websites and create a new website that serves multiple audiences (couples looking for a wedding venue, corporate clients, Arboretum visitors, etc) without feeling cluttered or confusing.
What We Did
We designed a bespoke multi-audience WordPress site with elegant design and distinct user journeys for each visitor type. The wedding and corporate sections sell the venue with immersive imagery and clear calls to action. The Arboretum pages guide visitors through a journey of information. A dynamic ‘What’s On’ grid showcases events without the team needing to touch the design. The site is built so non-technical staff can manage content across every section independently.
The Result
A modern responsive website that does the job of three. Wedding enquires have increased since launch and ongoing amendments and improvements to the site are handled through one of our support packages.
